brandissimo

Everyone loves a good story. And no, don’t pretend that stories are only for the young (or the young at heart!). A good story isn’t just reserved for the kids, because even as adults we surround ourselves with them. Think about the daily stories that you engage in – a song on the radio, a magazine article, a quick flick through social media, even the daily soaps on TV, it’s easy to get swept up in a tale or two. Whether you’re rooting for the hero to win out or patiently waiting for the...

We’re surrounded by blue chip companies with powerful brands that demand attention. It’s no surprise that these big players do well, because they understand the importance of investing in their brands. Over time, they’ve cleverly developed their core brand values into what are now known as challenger brands – they’re happy to get themselves noticed and disrupt the normality. By doing this they build a strong brand loyalty amongst their customers which has helped them grow their profits and...

If there is one thing every business should have, it's a brand. Ok, yes, every business should also have customers – but what is it that will drive those customers to you? Yes, you’ve guessed it, your brand. ‍ But what is brand and why do you need one?   Well, branding can mean different things to different people. For some, a brand may be a logo or a name, a set of assets that customers can recognise you by. For others, brand is something that tells customers about your products or services,...